Zero Meth Lab Campaign
The Meth Lab poster established the Zero Meth Lab Project, which was promoted through the website, social media and public relations. Campaign assets were generated by the sponsored officers and their K9 partners in training and back at their precincts, culminating in a 3 minute video of a meth lab bust by a sponsored canine team. One news story FaceBook post was seen by. 57,632 people - a significant increase to the 4 page views a year before.
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